Komicwords

‘Adwords Series”:Keyword is NOT enough August 6, 2008

*Here the fact”:

Most pay per click engines are quite simple-you enter keyword,enter the ad copy to go with the keyword and you set the bid, so that bidding is nice and easy,because you can see what everyone else is bidding,and can choose your exact ad position in search result.

Not so with ADwords

In fact,what makes adwords is “anomaly”rather than yahoo!search marketing, is simply because other PPC then him is self-explanatory,while adwords is not.in fact adwords has lands of mines,pitfalls and traps that can destroy you if you`re not aware of them and aware of how to avoid them,adwords is not easy

though but it does give you tresure once you found the key.

On the flip side,using adwords need tons of neat little trics and tactics you can use to really get ahead fastin the adwords game,The key to win it is,as easy as simply avoiding the pitfalls while simultaneously exploiting trick and shortcuts,its really that simple.

WHy Use Google Adwords?

in the world of internet marketer this is several reason why internet fortune seeker should be using google adwords to lead traffic use adwords are just few:

Adwords traffic is converts

For me, this is the 1st reason keep using adwords for the long term.PPC traffic frequently converts 5-10xbetter then organic ,or natural search.this is why I choose to put time and money into adwords instead of SEO

Quick and easy to get started

unlike SEO or building army of affiliates,which both take quite of effort and relatively long time, you canbegin receiving high quality traffic in a matter of mere minutes with adwords (this is vastly diferent from other ppc engines,which require a live person to approve your acsout and your ads before showing them.this sometimes takes up to a week.adwords is also the only PPC engine I know of that charges you in areas instead of requiring an up-front deposit)

Excelent Tracking tools

Both adwords conversion tracking and google analytics are free and wil greatly help you to maximizr your campaigns effectiveness and return on investments (ROI) in the shortest time possible. there is no need to spend money buying or waste time installing, outside tracking software.

YOU SET YOUR OWN COST AND SPENDING LIMITS

as new advertiser who is tweaking and testing your new ads and campaign ,you cansetstrict limits on how much money you will spend on adwords.each individual campaign in your adwords account has daily limit that you can set your self,and of course you set maximum bids on all of your keywords and phrases

Once again :Google adwords works

I put this bullet point in bold because as you `ve seen from reading because it does real for me, adwords has been extremely effective for me ,its also extremely effective for everyone who takes the time and effort to implement and use it properly

UNDERSTANDING ADWORDS Structure-Google

Ranking system

Just Like all of the thousands of web pages and articles you can find online attemting to dissect and explain Google`s natural search algorithm,there is a large school of thought on dissecting the Adwords algorithm,you see, Adwords is different from all other

PPC engines in one important way-in fact,Dont just simply placing bids for keywords: with google adwords,your maximum bid price on a keywords is only one of many factors that go into determining what our ad position will be and how much you will pay for it.

If I know what Iam doing and you dont,and we are bidding on the same keywords,I could easily pay less for position #1 than you will pay for position #3. sound confusing?it can be, but it doesnt have to

Here are the major factors that go into determining where your ad will wind up in adwords rankings and how much you`ll pay for each click;

1.Maximum Bid Price

This is the obvious one.Unfortunately,because it`s so blatantly obvious,most people never look beyond it and over pay for underperformance.there are so many other factors going into your overall adwords results.sure Bid price is very important, but it isn’t necessarily the most important thing.

2.Relevancy

Believe it or not.Adwords has a search relevancy algorithm just like google Natural search engine.if my bid is more relevant than yours to user`s search phrase,I could get higher position than you,while actually spending less money than you.Crazy but true-this is where adwords Begins to lose any resemblance to every other PPC engine on the market

3.Click Trough Rate

the Historical CTR of each and every of your keyword and earch phrases (here in refered to simply as keywords),each ad group,and each campaign dramatically effect your ad position and cost, this is what can also get individual keywords turned off by the ADWORDS system ,if their CTR`s are too low by Google standards

4.Quality score

This is VERY important for internet marketers!the Quality score (QS)that google assigns to your campaigns is extremely important to watch out for, beacuse many common I.M tactics and techniques-for example,floating layers ads and squeeze pages-can ” kill” your QS.therefore,its very important to understand what Google does not want to see on your site,and how to get araound this trap by even creating new and separte site specifically as landing pages for ADWORDS traffic.now,lets us take a closer look at each of these individual factors:

Relevancy:

in order to maximize your ad position and minimize your cost of adwords your ad copy for each individual keyword “MUST”be strictly relevant.failing to do so will result in much lower ad positions,forcing you to bid higher and therefore spend alot more money to get the same position you could get cheaper by showing ads that are striclty relevant

TIPS;

When you campaign advertising with keyword phrase “cold calling”

Make sure Head and Body of your ads

Fill with Phrase words “cold calling”

Tricks:

Types Of Keywords Using Relevancy Mark

In consideration of relevancy,now is a good time to review the types of search phrases that can be included in ADWORDS campaign.they are ,usieng my #1 keyword “cold calling”As example

.Broad Match: cold calling

When you write this in your campaign it means:

By entering the typing in keywords.this type will include *all* search phrases that include the words “cold” and “calling” in any order;For example,the search phrase:

Calling all cold Eskimos in Alaska

Will trigger the broad match for cold calling in my campaign and show my ads which are obviously targeted towards salespeople.as you can see.Broad match isnot always best solution and can attract the “wrong Traffic”(although I urge you to test all keyword variations In your campaign before eliminating anything

Phrase Match “cold calling”

By entering the keyword into the adwords system and quotation marks,a phrase match is set up.this means the user`s search phrase much contain the words cold calling.IN THAT ORDER,in order to trigger my ad

For example:

Calling call cold Eskimos in Alaska would not trigger my ad,but cold calling for Eskimos in Alaska world

Obviously the person typing the first phrase probably will not interesting in any commercial product,but the second phrase probably would be.therefore,the phrase match option does a much better job of getting highly targeted traffic to your sites ( and you begin to see why adwords traffic in general is much more targeted than SEO traffic”

.Exact Match [cold calling]

An exact match is entered into adwords by typing the keyword in bracket.to trigger an exact match,the person is searching on google must enter the exact phrase you have typed in the brackets .in other words the only possible search phrase in GOOgle that would trigger my exact match ads would be the words cold calling alone

Click Through Rate (CTR)

*The biggest challenge for new adwords advertiser*

CTR is very,VERY important to the adwords engine in terms of ad placement ,and more-perhaps MOST-importantly YOUR cost.

A keyword with a high CTR will enjoy a higher ad position, at lower cost per click (CPC) a keywords with low CTR,on the other hand,will suffer from a much lower ad position and ,to make matters worse,will get slapped with much higher CPC

Talk about the worst of both worlds!

Google does this,quite simply,because CTR is basic measurement of how much traffic your site is getting,or ,more specifically,how many clicks your ads get relative to how often they are shown.google makes money when your ads get clicked on,so if the ads aren’t getting enough clicks to mae google happy.google jacks your cost up in order to make up for the lost revenue due to low clicks

Using Macros {Keyword:phrase}

Using Macros means you make your ads dynamic to all people who write a keyword google bar,people who will buy or not will click you and although they perhaps not buying from you cause the condition of unrelated content. above all this what had happened

*Keyword macros are very powerful feature of adwords that most new adcertiser are unaware or,partly because google does a rather inadequate job of letting you know about feature and short cuts in the adwords system and also because of a general lack up to date as well as forward-thinking,information available on how to “beat” Adwords GAME*Frank J.Rumbauskas,New york Best selling Author

More about Heavy and easy part using macros at adwords

Heavy part.In many campaigns and ad groups,keyword macro ads concert poorly.no matter what.you must test to find out what works for the campaign.like everything in adwords ,test and measure need to be done to success,(using macros,phrase match,broad match or else)

However this is the easy part come forward
Remember, a great use of keyword macros,regardless of conversion rate,is to use them temporarilty-and exclusively-to drive up your CTR rate across all of your campaigns,all new advertisers should do this.even if you experience poor conversion in some ad groups, and you will,,and lose some money,,in the short term,and you will
increased CTRs via keyword macros will help you immensely in the long run. getting high historical CTR in your campaign and ad group up front will get you higher ad positions for lower cost.then once you have those higher positions at lower cost,you can really get to work on optimizing your account for best result.
Remember,CTR are historical so getting them high right now will keep yout average CTR high for long term

like all to say :sometimes we need Lose a little to make alot “

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